Building Committee Report 4/4/19
- Call to Order/Roll
Mr. Minish called the meeting to order
at 5:39 p.m.
Members present: Gary Minish, Martha
Barberio, Richard Dunkin, Nathan Duval-City of Valdez Capital Facilities
Director, Donna Lane
Guests: Lindy Vititow- City
of Valdez Project Manager
Staff present: Patricia Relay,
Andrew Goldstein, Faith Revell and Marcia Lynn
- Introduction of
members welcomed Lindy Vitiow back to Valdez. She said her goals were to leave
a positive imprint on the community by supporting the design and implementation
of functional buildings that meet users’ needs.
- Public Business from
the Floor: None.
a.) After welcoming Lindy Vititow back to town, Nathan
assessed the findings from the group’s cumulative ratings of the 22 potential
sites. He reported that the following 5 sites ranked the highest:
Hill North of Civic Center Parking Lot
PVC lots behind Court House
Parking lot across the street from the Yellow
3 Bears/No Name Pizza
Hill above Ruth Pond on Clifton Drive.
Additionally, the group
discussed the potential of the Museum parking lot on Tatitlek as well as the
empty lot across the street on Tatitlek, the Food Cache and Northwind
Gifts. After discussing these options, it was decided that building on
the Museum parking lot would not solve the problem of more space as that parcel
is no bigger than the main museum. The lots that occupy the Food Cache,
the empty lot and Northwind Gifts would not solve the issue of consolidating
the Museum into one facility as well as the unlikelihood that the owners would
Drilling down further on the
top 5 sites,
Bears/No Name was ruled out. Although 3 Bears is still interested in
selling, No Name is not. 3 Bears alone is not a big enough site to
satisfy the Museum’s needs. Also, there would be community push back
since this is prime real estate for business.
above Ruth Pond on Clifton Drive was ruled out. That site would require the
annexation of the south civic center parking lot to meet the size
requirement. While additional parking could be added on the north parking
lot, the group thought that there would be push back from the community.
While the three finalists
each had both strengths and weakness, their essential strength was that two
were City owned, and the owner of the third is very supportive of a Museum
project as well as interested in providing incentives. Here is a run-down
on the three finalists:
North of Civic Center Parking Lot. Ranked
the highest, this City owned property offers a number of opportunities. Putting
the Museum on this site would allow for collaborative programming with the
Civic Center; interpretive programming with existing trail system; and a
spectacular view if sited across the street from the Coast Guard
facility. The one challenge would be increased costs for hill
lots behind Court House. Privately owned by
Port Valdez Co., the owner is very supportive of a Museum project and would
consider incentives to encourage placement on this site. While the site
is only 1.4 acres, there are opportunities to build up.
lot across the street from the Yellow Warehouse.
City owned, this site, a 1.66 acre lot, is adequate in size but in a foreign
trade zone as well as in the tsunami zone. While the site would continue
the Kelsey Dock Uplands improvements, the issues with zoning weaken the
Moving forward, Nathan and
Lindy will provide images of the three top sites and outline pros and cons for
each. This supporting piece will be utilized in the community outreach
Outreach Strategy and Plan Update: Patty reported on her meeting with Kaitlin and Marcia that
outline steps to engaging the community. This effort has two stages: Content
Design & Development and Implementation.
- Content Design &
Development: Did you Know? Why a New
Museum? Develop a FAQ with supporting promotion tools. Answering the
- Why is the Museum important to the Community?
- Why do we need more space?
- Why do we need on facility?
- What is the economic impact of the Museum
will work on answering these questions based on past plans and reports.
The end product will be a giveaway that is formatted similar to a rack
card. It will include photos and testimonials as well. In addition to the
rack card formatted give away, a pop up banner and table top panel will be
created for use at site gatherings.
Both passive and aggressive strategies will be employed
- Social media, Facebook and Twitter – including
- Radio: KCHU, KVAK, and KUAC in Fairbanks.
- Print: Copper River Record, Cordova, Fairbanks
- Festivals and Fairs: Fly In, 4th of
July, and Gold Rush booths
- One on one contact: outside Post Office, table
at Safeway; presentations at Senior Center, Coast Guard community center,
churches, Valdez native Tribe, and one on one in Bars.
With the collateral material
in hand, engagement efforts will include conversations that serve as a survey
effort, whereby two questions will be posed:
- Do you support a new museum?
- If so, where?
We eliminated the question of
cost until we have completed the architectural design phase that will define
the overall cost. We did, however, believe it was important to convey
that this project is not seeking full funding from the City, and that we are
looking to leverage City dollars to secure a 50% match from foundations and
donors plus state and federal agencies.
Valdez City Council Work Session: Site Selection: While community outreach will be a long term
effort, this initial phase will go through the end of May 2019 so that we can
schedule a work session with council in June. At that work session, we
will be able to report that X% of the community supports a new Museum and X%
supports the following site.
Moving forward, staff will
draft the content for the collateral material. Instead of another
meeting, the content will be sent via email for discussion. It is my goal
to have the first draft to you all by the middle of next week.
Next Meeting Museum Building Committee, TBA
a.) Recruit Community Members: Patty informed the
group that current City Council member Jim Shirrell is interested in serving on
the VMHA Building Committee. She had a positive recommendation for that and
asked the group to seek out other community members to serve on the committee.
With no further
business before the committee, the meeting was adjourned at 7:10 pm.